Mindshelf
Who and what is Mindshelf?
The Way we See Things
Shifting Perception
Your Brand DNA
Our Experience
What our Clients Say
What can Mindshelf do for You?
Get in Touch
Who and what is Mindshelf?
So, just who and what is Mindshelf?
What do we do?
Can we really add value to the bottom line - Can we really get more from your investment and have it show on your P+L (Profit and Loss)?
Could we really make a difference to your marketing and sales activity - Can we improve results?
YOU BET WE CAN!
That is PRECISELY what we do for SMEs and OMBs in the UK, Australia and many other places in between...
- Is your company presenting itself in the best possible way?
- Are you making the most compelling argument for doing business with you as represented by your marketing material?
- Have you got a feeling that you may be punching lighter than your weight?
- Does your brand need a review of what you are trying to achieve, what you are trying to communicate - are you in need of an image uplift?
If so, welcome to the world of Mindshelf - because just like you're great at what you do - so are we in the discipline of Brand development, marketing strategy and marketing execution!!
The Way we See Things
Vision
Energy
Ability
Enthusiasm
These are our hallmarks!
Where is this box we're meant to think out of anyway?
After your first meeting with Mindshelf you'll see that we are incapable of bland, dull, average, "me too" concepts or ideas.
We spend time really getting to understand your business objectives, your current culture, your people, help you identify your current brand values and consider your desired values, and audit your current image and choice of media (where applicable).
But forget all the fancy talking... what we really do is work out how your firm, product or service can look one hell of a lot better and have one hell of a lot of greater appeal than you currently have. Clients call us "The turn the tap on guys"...meet us...and you'll soon see why!
Shifting Perception
Perception -> Desired Perception
Message
Media
Mindshelf
or
Me too
We understand your consumers and how to reach them creatively
- Mindshelf - cost efficiently reach target audience
- Mindshelf - reduce wastage and geographic overspill
- Mindshelf - combine and harness message and media
- Mindshelf - we maximise your investment through our expertise in spheres of influence
Your Brand DNA
Mindshelf works with you to identify the real DNA of your brand... something that in most cases if left to the owners or managers of the business gets incorrectly identified and poorly communicated - after all, that's not their speciality skill or area of expertise.
- IF in any way you feel that your company is punching lighter than its weight
- IF you feel that you invested in the infrastructure, people, systems and capacity but now need to create additional demand...
- IF attracting and retaining the right kind of customers is eluding you and one of your competitors is doing better than you
THEN IT MIGHT BE WORHT HAVING A TALK WITH MINDSHELF
IF nothing else, we're sure you'll have enjoyed meeting us!
Our Experience
At Mindshelf, we've got our FACE IN THE FURNACE of today's marketing environment.
Here's what we mean by that...
We work with a wide range of clients in B2B (manufacturing, service industry, IT, Banking, Media) through to B2C (retail, leisure, computing, automotive, etc). That's where we developed our unique understand of what it really takes to get your brand name on the mindshelf of your customers and prospective customers, and we work very much at the sharp end of them... living the successes (and thankfully very seldom disappointments), as an integral part of the team, seeing the first hand results of the application of our concepts and strategies.
What our Clients Say
This is no time for false modesty.
So instead of telling you how good we are you might be more inclined to believe clients that have already trusted us - and seen the results!
Courtiers - Maximising the Wealth You Created
We leave every aspect of our reputation management to Mindshelf. Strategy, Website, Company literature and brochures, exhibitions, seminar material - they design and manage it all.
Since we engaged Mindshelf the image of our firm has been transformed.
Now we look so much more professional and polished. We are reaching far more clients who are in our target profile (High net worth individuals with complex and challenging portfolios) and we are achieving a significantly higher conversion rate from enquiry through to appointment.The things Ross Smith and his team do work - and work exceedingly well!!
Gary Reynolds
Managing Director
CourtiersMagnex - Ultimate Exhaustion
When Mindshelf took over the Magnex account from another regional agency we weren't event on the richter scale of brand importance.
After two years Magnex has been voted and is regarded as being "The coolest performance exhaust brand around"... and Mindshelf helped get it there!
These guys are just brimming over with great ideas - and we've seen a huge effect from the things they've done for us. Sales are up, profits are up...and our marketing costs are down!!
Caroline Slater
Marketing Manager
Magnex ExhaustsMicron - Experience Engineering Exhilaration
Ross Smith and the team at Mindshelf have been working with us for more than 3 years.
We look to them to keep us at the top of the Mindshelf of our clients in the UK and around the world.
After three years they still never fail to come up with bright new concepts and ideas that keep us ahead of the competition. They are part of our team - and we'd like to think that situation will carry on for years to come.
Exhibitions, brochures, website, conferences, dealer launches, direct mail, presentations. You ask them... and they do it!
Fiona Rowe
Marketing Assistant
Micron ExhaustsLupton Fawcett
Mindshelf have assisted us by working with our existing agencies to identify our brand values and communicate them internally and help guide how we communicate them externally. This has made a very valuable contribution to our re-branding and re-positioning objectives
Richard J Marshall
Senior Partner
Lupton Fawcett.Tuffnells
Mindshelf were given a near impossible task.
Design a range of Recruitment adverts for critical management positions in the rather unforgiving and cynical express parcels sector. They were certainly different! As well as an unprecedented candidate response, we were congratulated on the unique nature and content from people both inside and outside our industry. Candidate quality was much better than previously experienced. We got just the right people we were looking for.
Brilliant! What this did for our brand image was just great - and our staffing needs!!
Smarter Moves™
SmarterMoves is a totally unique inspiration in the home removal market. The very real challenge was to create a website and 12 page colour brochure which communicated a lifestyle benefit for busy professionals whilst acknowledging and dealing with the emotional aspects of moving home - and do it all within a budget which reflected the fact that this was a start up business. Mindshelf were immediately excited and tackled the project with intelligence and imagination and kept well within budget and timescale.
The end result is proving to be a real springboard for this company in 2003. They listened, understood and they produced EXACTLY what I had hoped for - in fact they added a great deal to the original concept too. Full marks guys!!
Lynn Darker
M.D.
SmarterMoves™
What can Mindshelf do for you?
Brand Strategy Planning
This will include:
- Discussions with you and your team as to where your brand currently sits in the competitive landscape
- Deciphering the current perception of your brand
- What is the desired perception of your brand?
Marketing Strategy Development
Questions asked:
- How do you best communicate what you can do for your publics (customers, prospective customers, staff, financial community, media, suppliers, competitors etc)?
- What are the tactics and strategies that will work best for you and make your firm or organisation STAND OUT?
- How will this all come together as a cohesive communication strategy - internally and externally?
Implementation
Mindshelf Print
Great brochures should be salesmanship in print. Our approach to design and production of all aspects of printed material ensures that your brand character or brand "DNA" are faithfully and consistently represented. We have substantial experience in print buying and planning, delivering to Mindshelf clients very cost effective and very slick brochures, corporate stationary and brand carriers.
Mindshelf Media
TV, Radio, Press, Outdoor. The key media selections available "above the line". Mindshelf has many years of buying all media channels. Our expertise and knowledge remove some of the myths and doubts associated with buying media, delivering to our clients highly efficient and measurable media strategies and execution on a local, regional or national basis.
Mindshelf Vision
Mindshelf Vision handles all aspects of Video, DVD, CD-ROM and all audio visual production. From concept to screen and every step along the way, our unique ability to interpret your requirements and then create a powerful visual communication that will "knock the socks off" your customers and clients - and your competitors. Sound, action, lights and music - all coming together under our skilled management to represent you and your organisation in the most powerful, memorable and effective way possible.
Mindshelf FM
Although we buy and plan all types of media, we have gained over the years a substantial industry recognition (both in the UK, USA and Australia) for our knowledge and proven abilities in using Commercial Radio. Working with the largest station owning groups throughout the world we have an enviable track record in this media and can take on all aspects of copy, production, media planning, media buying, measurement and effectiveness in this field.
Mindshelf PR
More and more we are including a Public Relations strategy as part of our comprehensive respsone to a clients request to get them "on the Mindshelf" of their existing customers, clients and potential customers and clients.
A creatively considered PR campaign with a clear purpose can make a major contribution to shifting the perception of a product, service, individual or firm. This is NOT spin. This is creative communication which is seen as being impartial by the audience.
Mindshelf has a great deal of experience in harnessing the power and benefits of PR and we'd enjoy talking to you about its role in your internal and external communications strategy.
Mindshelf "On Show"
The next time you are walking around the trade show or even exhibiting yourself, take a look at what makes a great stand and one that makes a dull stand. We have managed entire exhibition schemes from identifying the right event for you to show at, to booking space, designing and constructing some very impressive stand and even taken stands initially used in the UK, to exhibitions in Europe and the US.
Get in Touch
Like any of what you've seen or read?
Have we got you thinking?
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Want to invest nothing more than time at this point to find out more?
